By observing behaviour and determining the root causes, we can:
Typically there are 3 pillars to the framework, which are adapted to your needs
We work with the app/service provider to invite consumers to a (potential) survey either at sign-up stage or post sign-up
We interview the spectrum of frequent users to non users to understand reasons for their behaviour, the perceived benefits that frequent/occasional users associate with the app/service and what remains missing from the service
We help illicit the triggers of what has compelled consumers to adopt the app/service and loyally use. We help provide the data and insight to action stronger conversion of the stragglers through better communication and signposting
SmartLife is adaptable to make sure that the sampling, interviewing and data solve your brief
Our involvement helps you create a robust, seamless and insightful approach
We also offer support from our analytic partner in maximising the resulting insight